the pictograms of the beijing olympic games 2008
named ?the beauty of seal characters? and with strokes of seal characters as their basic form,
the pictograms of the beijing 2008 olympic games integrate pictographic charm of inscriptions
on bones and bronze objects in ancient china with simplified embodiment of modern graphics...






...making them recognizable, rememberable and easy to use. skillfully using the effect of sharp
contrast between the black and white colors which the typical chinese traditional artistic
form of rubbings have, the pictograms of the beijing olympic games display distinct motion
character, graceful aesthetic perception of movement and rich cultural connotations,
thus arriving at the harmony and unity of form with conception.




the beijing olympics pictograms comprise of 35 sport icons, namely those of athletics,
rowing, badminton, baseball, basketball, boxing, canoe / kayak flatwater, canoe / kayak slalom,
cycling, equestrian, fencing, football, artistic gymnastics, rhythmic gymnastics, trampoline,
weightlifting, handball, hockey, judo, wrestling, swimming, synchronized swimming, diving,
water polo, modern pentathlon, softball, taekwondo, tennis, table tennis, shooting, archery,
triathlon, sailing, volleyball and beach volleyball.



commemorative postage stamps for the 2008 olympic games



the pictograms of the beijing paralympic games 2008
the pictograms of the beijing paralympic games have adopted the creative concepts and
design styles of the pictograms of the beijing olympic games, while taking into account the
characteristics of the paralympic sports and the experience of the previous editions of the
paralympic games.



beijing olympics 2008 torch
the beijing olympic torch boasts strong chinese characteristics, and showcases chinese design
and technical capabilities. it embodies the concepts of a green olympics, a high-tech olympics
and the people?s olympics.the torch is 72 centimetres high, weighs 985 grams and is made of
aluminium. the torch is of a curved surface form, with etching and anodizing being used during
its production.



details




design of the escort runner uniform for the torch relay




design of the escort staff uniform for the torch relay




aircraft for the transportation of the olympic torch